Industries

Beauty & Aesthetics

Beauty is one of the industries I know best. I have helped hundreds of beauty businesses, including salons, aesthetic clinics, skin specialists and the suppliers who serve them, improve their marketing and their commercial performance.

In 2026 alone, we have worked with 12 clinics. Each has surpassed £25,000 per month after beginning at around £10,000 to £15,000, while maintaining healthy profit margins.

The reason the work works is simple: we start inside the business, not inside a social media app. Which treatments actually make money, who your best clients are, how they decide to buy. Then we build the marketing around that.

Where the work focuses

What we work on together.

  • Increasing treatment bookings with campaigns built to create consultations.
  • Attracting new clients who genuinely want what you offer.
  • Improving repeat bookings and customer retention.
  • Increasing product sales alongside treatment revenue.
  • Building a recognised clinic or salon brand in your area.
  • Improving the profitability of your marketing spend.
  • Developing more commercially effective teams.

Real outcomes

Results from this industry.

Reskin Clinic · Rebecca Elsdon

To £45k months and beyond

Reskin grew from £35k to consistent £45k months through focused campaigns and conversion.

Helen Taylor Aesthetics

£500k turnover in year two

A beauty business built for sustained growth, not short-lived campaign spikes.

Salon Twenty Seven · Sam Reece

135k followers and fully booked

Sam's Instagram now sits at 135k followers, the salon is fully booked and he is currently hiring his next staff member.

Finishing Touch · Susan Routledge

Brand, referrals and visibility

We have been working on Susan's overall brand position, building out an introducer and referral network, and optimising everywhere she shows up online.

Next step

Let's work out how to grow your business.

Tell Chris where you want to take your business. He reads every enquiry personally.

For your clinic, salon or beauty business

Build your growth plan. Develop your team's Instagram skills.

Free beauty business training

Chris' session notes, social media guide & videos.

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