Chris Taylor · Social Media Marketing Consultant

Turn your marketing into more customers, sales & revenue.

Chris Taylor on stage with his hand raised at a Smart Group event

I help business owners make social media a commercial part of their business. Together, we build your authority, connect your advertising to a clear goal and create a stronger customer acquisition process. One connected approach to business growth, not a collection of disconnected marketing tasks.

Experience across thousands of businesses

Thousands
Business owners helped
£163m+
Sales generated for clients
£60m+
Finance raises supported

More than £163 million in sales generated for customers. More than £60 million in finance raises supported. Co-founder of Silla, a social selling and marketing platform.

The focus

Authority. Advertising. Acquisition.

Build the trust. Reach the right people. Turn that attention into business. Each part makes the others stronger, and together they form The Commercial Growth Model.

The Commercial Growth Model: Authority, Advertising and Acquisition flywheelAuthority builds trust, Advertising reaches the right people, and Acquisition turns interest into customers. Together they form The Commercial Growth Model, a continuous cycle that produces more customers, sales and revenue.AuthorityAdvertisingAcquisitionGive people a reason to choose you.Reach the right peoplewith the right message.Turn interest intopaying customers.Make your expertise visible.Build trust through purposefulcontent and proven results.Connect your audience,offer and campaignsto enquiries and sales.Align your offers,conversations andfollow-up to win business.TheCommercialGrowthModel

Specialist areas

Organic reach, paid reach, and the path to a sale.

These are the four areas I work in. Most businesses need attention in more than one of them, and where we start depends on what is already working, what is not, and what is holding growth back.

01

Organic Social Media

Content and posting that builds your authority with the people who matter. We work out what your audience needs to see, then make it consistent enough that your business is the obvious choice when they are ready to buy.

02

Paid Advertising

Advertising with a job to do. Campaigns built around a specific offer and audience, measured against enquiries, bookings and revenue rather than reach and impressions alone.

03

Funnel Optimisation

The path from seeing your content to getting in touch. We find where people drop out, what is holding them back and how to make the next step obvious, whether that is a booking, an enquiry or a purchase.

04

Sales Conversion

Turning interest into paying customers. Messaging, offers, follow up and conversations that move people to a decision, so the attention you earn becomes income.

Every engagement covers as many of these as your business actually needs. Some start with content, some with advertising, and some with the gap between interest and income.

Commercial outcomes

What would growth look like for your business?

01

Attract More of the Right Customers

Build an audience of people who genuinely want your products or services, rather than spending time chasing followers who will never buy. Become more visible to the people most likely to become customers.

02

Turn Attention Into Sales

Build a more effective journey from someone discovering your business on social media to making an enquiry, booking a consultation or becoming a paying customer. The focus is measurable commercial results, not vanity metrics.

03

Generate More Revenue From Existing Customers

Identify the opportunities to improve retention, repeat purchases, referrals and customer lifetime value. Make more money from the relationships and customer base you have already built.

04

Build a More Profitable Business

Make better decisions about marketing investment, pricing, offers, customer acquisition and commercial priorities. Grow with direction rather than relying on inconsistent bursts of marketing activity.

Commercial experience

Marketing connected to the numbers that matter.

I work with business owners across a wide range of industries. Different businesses, different ambitions. The starting point is always understanding how your customers buy and what growth needs to look like for you.

Explore Client Results
Chris Taylor

About Chris

Hi, I'm Chris Taylor.

I'm a social media marketing consultant, sales and marketing strategist, and co-founder of Silla. Over the years, I've helped thousands of business owners use social media, stronger offers and better customer acquisition to attract customers and grow.

One thing I've learned is that doing more marketing doesn't automatically mean making more money. What matters is understanding who you're trying to reach, why they should buy from you and how you move them from discovering your business to becoming a customer. That's the work I enjoy most.

Read My Story

Free education

Practical social media marketing advice. Completely free.

I share practical advice to help business owners make better use of social media, attract more customers and grow. No complicated jargon or recycled marketing theories. Just useful ideas, lessons and strategies you can actually put into practice.

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