Advertising & Funnel Conversion
A Paid Ads and funnel strategy that turns spend into revenue.
Advisory work on your offer, funnel and paid campaigns - built to convert attention into booked calls and customers, implemented alongside your team where it helps.
The problem
You're spending on ads. You're not seeing sales.
- You've run ads before and can't tell if they actually made you money.
- Your landing pages, offer and funnel weren't built to convert.
- You need a senior strategist who'll shape the whole funnel with you - not just take it off your hands.
What you leave with
Outcomes, not just outputs.
A funnel that converts
Offer, landing page, ads and follow-up all designed to move buyers, not just visitors.
Predictable pipeline
A repeatable plan that turns ad spend into booked calls and customers.
Clarity on ROI
A reporting and iteration rhythm that ties spend directly to revenue - no vanity metrics.
About Advertising & Funnel Conversion
The details.
Most businesses spend on ads before they've built the offer, message and funnel to convert. That's why the money leaks.
This is a strategy and advisory engagement - I map out the offer, funnel, creative direction and paid campaign approach, then work alongside you or your team to help implement where that's the fastest way to move. It's not a done-for-you retainer.
What's Included
- Full-funnel strategy and offer positioning
- Ad creative direction and messaging frameworks
- Landing page and funnel structure recommendations
- Campaign strategy across Meta, LinkedIn, TikTok and YouTube
- Working sessions to help you and your team execute and iterate
Who It's For
- Founders who want a clear ad and funnel strategy before scaling spend
- Businesses with an offer that works organically and need a plan to scale it paid
- Teams who want senior advisory input, not another done-for-you agency
Format & Duration
- Delivery
- Strategy engagement with hands-on working sessions
- Commitment
- Scoped per engagement
- Format
- Remote or in-person, agreed on the intro call
How it works
A clear path from where you are.
01
Audit & strategy
We review offer, funnel and existing ad accounts, then build the strategy and priorities.
02
Build alongside
We work with your team to get the funnel, creative and first campaigns live.
03
Iterate
Ongoing working sessions to double down on what's working and cut what isn't.
“Chris reshaped our offer, funnel and ad strategy - our team implemented it and it became our #1 revenue channel inside 90 days.”
Client - Founder, coaching business
Advisory & strategy engagement
Consulting engagement, scoped to your business.
Every engagement is bespoke. We'll agree scope, timelines and investment on a short intro call.
- Full-funnel strategy and offer positioning
- Ad creative and campaign direction
- Working sessions with you and your team
- Iteration rhythm and reporting framework
Frequently asked
Do you run the ads for me?
No - I don't offer a done-for-you service. I build the strategy and work alongside you or your team to implement where useful.
Which platforms do you cover?
Meta, LinkedIn, TikTok and YouTube. We pick what fits your buyer, not what's trendy.
How fast will I see results?
Most engagements produce a clear plan and first live campaigns inside the first few weeks.
Ready to turn ad spend into revenue?
If you want a strategist who'll shape the offer, funnel, creative and ads with you end-to-end, let's talk.
Book a Discovery Call