April 15, 2024 · 7 min read
The Revenue Growth Framework Every Business Needs
A simple three-part framework - Attract, Convert, Retain - that gives founders a clear model for growing revenue without guesswork.
Most growth problems aren't marketing problems. They're clarity problems. When a founder can't tell me what's broken, I walk them through three questions - Attract, Convert, Retain - and the answer becomes obvious.
Attract
Are the right people finding you? If not, the issue is upstream: positioning, distribution, or the promise on your profile.
Convert
When people find you, do they buy? If traffic is fine but sales aren't, look at the offer, the price, and the conversation that leads to the yes.
Retain
Do buyers come back and refer others? Retention is the quiet lever most founders ignore - and the one that compounds fastest.
“Growth isn't a channel. It's a system with three moving parts. Fix the weakest one first.”
